Connect And Savour
The holidays are a key entertaining season, and food is at the center of it all. Schneiders had an opportunity to tap into this and drive incremental sales of their deli meat products, with a focus on the Connect & Savour demand space, and elevated entertaining occasions.
The holidays is the one time of year where people set aside time to truly connect, bond, and enjoy each other – and food is a central component to this shared experience.
Our driving insight was that during social gatherings, food becomes our central point, a shared experience over which we bond, converse and enjoy. With this in mind, we wanted to demonstrate to shoppers how Schneiders can ease holiday entertaining, create memories and allow families and friends to connect over great food and drink. Our basket building offer – buy any 3 Schneiders Packaged Meats products, get a free pack of Pepperettes – encouraged multiple unit purchase and drove trial of Pepperettes with a high value offer.