The Canadian Digestive Health Foundation (CDHF) is a leading authority in digestive health, and a trusted resource for the public, healthcare professionals, and their corporate partners. With a desire to embark on a journey to not only being the go-to resource for information on digestive disorders, but also becoming the trusted source for those looking for diet and nutrition resources, they required a comprehensive rebranding initiative to support their growth plans, and position themselves as true leaders in the digestive health and wellness space.
The new CDHF branding illuminates the importance of digestive health as a core component of any wellness journey.
Following our branding methodology process, we started with an in-depth look at the organization’s current state – key brand equities, opportunities, and perceptions – as well as a look at the industry, trends, and relevant external factors that would influence our rebrand strategy. From there, we developed an ownable, disruptive creative territory that the brand could credibly own. Using this territory as our guide, we developed CDHF’s new brand identity, encompassing visual and tonality guidelines, and created a comprehensive brand style guide from which future communications and designs can be based.